Attention Check
Eye-opening insights
Consumers make about 95% of their decisions without conscious awareness. Attention Check objectively maps out their behavior by using biometrics such as eye tracking, skin conductance, and brain activity. In this way we tap into the non-conscious processes that truly underlie human behavior. In addition we run large N (e.g. 1000) online psychological experiments and cleverly designed questionnaires. With these methods we generate valuable insights to assist our clients in making key strategic decisions that increase business performance and improve the customer experience.
Explore other Projects:
KHOTYS
Cost effective laboratory research We develop a laboratory where scientists can book and freely make use of sophisticated equipment without depending on other research teams or being forced to fully purchase the machines. Why Demonstrator Lab? I chose Demonstrator Lab because I am new to entrepreneurship and the D-Lab is here to help students from […]
Beyond Weather
Climate change is affecting extreme weather – we identify how and when society is at risk Beyond Weather predictability could provide societies with valuable information on weather-related risk, allowing decision-makers to initiate early warning action plans and to optimize resource management. Using Artificial Intelligence (AI), we are developing a rigorous data-driven framework that enables automatic […]
NanoAPI
Targeting Software sustainability and standardizing serverless functions. We are taking on the rampant lack of standards with regards to serverless computing and aiming to create a simple standard which the entire development community can rally behind. This solution has the benefit of being more energy efficient, so we will help companies reach their sustainability goals.